MineralTree is a financial tech company located in Boston, MA, and is my full-time job. I was hired in 2019 as an in-house designer for the marketing team and have since been promoted twice. I led the development of MineralTree's visual brand back in 2019, and create & distribute assets company-wide to ensure employees are using materials that follow our visual brand standards. I'm also responsible for creating external branded visuals, such as vector illustrations, web graphics, sales collateral, social media marketing, stylized report data, and animated content. I also maintain & update our website via WordPress with the help of an external developer whom I oversee. With our acquisition by Global Payments, my role is expanding to lead all marking-related design efforts for the B2B sector of the company.
mineraltree's annual State of AP Report
Every year MineralTree surveys hundreds of finance professionals on the progress their organizations have made with digital payments & end-to-end AP automation, as well as their digitization priorities. I'm responsible for the design from cover to cover. I create all graphics for the report in Adobe Illustrator and finalize the layout in InDesign. Check them out!
Videos & Animations
I storyboard, create the graphics, and animate a variety of videos for MineralTree. From product explainer videos, to client testimonials, I do it all in Adobe Illustrator and After Effects.
AP Gems: Breaking Down Procurement vs. AP Automation Tools
MineralTree: How it Works
Quartzy Audio Testimonial
AP Gems: Improving Vendor Relationships with AP Automation
I collaborate with our product marketers to design the sales decks for each of the solutions we offer, as well as a company wide template that anyone can access and use right through the Google Slides template gallery. I make most of the graphics in Adobe Illustrator and export them as images to be used in Slides and PowerPoint.
social media content
Fun fact: In a little over a year, I was able to grow MineralTree's LinkedIn following by about 46%.