.png){kind=small}
KKfit
"KKfit" is a team of two identical twin fitness influencers. They're known for being GymShark ambassadors as well as their signature phrase, #CarbsAndCompounds. I was lucky enough to work with them on design concepts for a special birthday merch line called "Feed Your Soul." Below you can see the different parts of my process for the design(s).
"KKfit" is a team of two identical twin fitness influencers. They're known for being GymShark ambassadors as well as their signature phrase, #CarbsAndCompounds. I was lucky enough to work with them on design concepts for a special birthday merch line called "Feed Your Soul." Below you can see the different parts of my process for the design(s).
"Feed Your Soul" Design exploration
With this project, the clients didn't have a specific type of design or imagery in mind. They did share a mood board with that communicated the vibe they were going for, but were open to seeing the direction I would take it if given artistic freedom. As a designer with an illustrative background, I definitely wanted to play with the phrase "Feed Your Soul" in a literal way, incorporating food and food-adjacent subjects into my sketches. Here you can see my exploratory sketch phase, as well as a few mockups of my favorite of the bunch.
